Duties and Responsibilities

• Research new ideas for brand storytelling, promotional campaigns, and marketing communications for online and offline marketing.
• Develop innovative ways to improve NAYA customer engagement and experiences to increase brand awareness and build customer loyalty.
• Coordinate all marketing activities across digital platforms (website and social media) and traditional (retail shops and events) to generate leads
• Develop exceptional and well-crafted copy for brand communications.
• Track customer comments, FAQs, and feedback, and report results
• Analytical data gathering and marketing/consumer research to understand customer interests and needs to develop effective content for our various channels
• Direct creative sessions to develop monthly campaigns, update brand guides, and increase our engagement on social media.
• Measure and report the performance of all marketing campaigns and assess against goals.
• Represent the company at events to promote the brand and engage new customers.
• Generate opportunities to collaborate and develop partnerships with other companies/brands, locally, regionally, and internationally.
• Look for high-quality media opportunities to promote the brand.
• Set up and coordinate learning/training opportunities about brand and product information with the sales team to keep them informed and educated on brand marketing activities.
• Be up to date on relevant beauty industry news, trends, and competitor products.
• Manage print and digital asset inventory to ensure creative alignment across all marketing channels.
• Other responsibilities relating to marketing, communications, design, and research.

Requirements and Qualifications

• Bachelor’s Degree in Business Administration, Creative Arts, Communications, Public Relations, Marketing or related field, or in 2-4 years experience in an Ad Agency or similar role
• Proficient in using Social Media tools and Marketing Management Software
• Proficiency in Adobe Photoshop, In-design, or Canva is a plus.
• Excellent oral and written communication
• Proven dynamic leadership and project management skills
• Strategic, innovative, and creative personality with a strong business acumen
• Adept multi-tasker with the ability to quickly prioritize and effectively delegate tasks

Desired Qualities

The ideal person must

·      Be willing to contribute to the growth of the team

·      Have a good command of English, oral and written

·      be self-motivated

·      be ready to continuously learn

·      be good at research

·      be able to work independently or with a team

·      be tech-savvy

Location(s): Ghana/ Accra /East Legon

Category: Advertising, Marketing, Public Relations, Sales and Communications

Job Type: Full-Time

Min. Qualification: College

Min. Years of Experience: 2 years